From iconic brands to headline-making disputes, The Trademark Channel™ explores the fascinating world of trademarks and intellectual property through stories you’ll actually want to follow.
Videography by: Horn and Mane Inc. / 2026 Licensing Expo; Opening Curtain Video by Opening Curtain Video by Getty Images via Magnific.
For decades, Relani Belous has helped businesses protect one of their most valuable assets: their brand. As a trademark attorney, she’s advised companies across entertainment, media and consumer products, managed global trademark portfolios and previously served as General Counsel for Stan Lee’s POW! Entertainment. Along the way, she discovered that the most memorable lessons weren’t buried in legal textbooks. They were hidden inside the stories behind the world’s most recognizable brands.
That’s why she founded The Trademark Channel™. A place where consumers and brands can find the latest news and content branding, business, pop culture and curiosity, making intellectual property approachable through memorable stories.
Trademarks are everywhere. But behind the names, logos and ideas we recognize are fascinating stories about creativity, competition, culture and sometimes controversy. The Trademark Channel™ brings those stories to life, revealing how trademarks shape the brands we know and the world around us.
Go behind the world’s biggest brands to uncover the trademark stories that helped build them and sometimes nearly brought them down.
From celebrity filings to billion-dollar disputes, explore the stories shaping business, branding and popular culture.
Complex trademark concepts become approachable through engaging stories, real-world examples and unexpected moments that stay with you.
Every trademark tells a story. Some changed history. Some changed business. Some are still unfolding. Watch the latest episode and discover why trademarks matter far beyond the courtroom.
Visit the The Trademark Channel on YouTube to keep up with new episodes, fascinating brand stories and fresh perspectives on the ever-changing world of trademarks and intellectual property. Subscribe to the channel today!